Overview of the Maxus AM Antenna - Cross Point


The MAXUS AM50 combines AM based 58 kHz article surveillance with integrated visitor counting.

It is designed with maximum transparency, minimizing entrance obstruction and offers maximum detection of hard tags and disposable tags in challenging store environments.

Bidirectional sensors, integrated in the MAXUS AM50 pedestals, count the number of visitors entering and leaving the store. This enables you to easily verify and adjust staff planning and optimize store performance.

In case of an alarm event, MAXUS AM50 notifies staff about the nature of that event by making use of the multicolor lights, so correct measures can be taken. The illuminated logo can function as a system active indicator.





Wide entrances with AM Technology

The MAXUS AM50 is our state-of-the-art pedestal, designed to blur in the environment. Where fully acrylic antennas normally bear the aluminium profiles and integrated counters, the MAXUS AM50 has it all. AM technology benefits from a larger pedestal, but the pedestal itself should not obstruct the entrance. This is why the MAXUS AM50 is one of our most popular antennas.

Integrated Advertising

Integrated advertising is easy to install by lifting the top of the antenna. When the paper advertising poster is inserted, the antenna looks like a picture frame!

Change your advertising panels with ease - Cross Point

Bidirectional visitor counting

Bidirectional sensors, integrated in the MAXUS AM50 antennas, count the number of visitors entering and leaving the store. This enables you to easily verify and adjust staff planning and optimize store performance. But these counters are not only used for counting visitors. In cause of an alarm, the direction of the person leaving or entering the store is registered so you can take appropriate action. And there is more; they register if your entrance is blocked.

Detail of the Maxus with integrated visitor counters and advertising panels - Cross Point

Choose your light

The top light in the pedestal lights up in the color of your choice. It is not only for alarming but also to show that the pedestal is turned on. And why not match the LED color bar with the inserted poster. That makes it stunning!


less energy

Retail Analytics

With Cross Point Analytics you’ll have all information at your fingertips.

You can see at a glance whether the systems are supplied with power, how busy it is in the store, what the conversion is but also what the weather is like.

This is the most comprehensive form of Retail Analytics and our MAXUS systems provide all data for this.

Laptop with dashboard Retail Analytics - Clear insight in store performances - Cross Point
Laptop with dashboard Device Explorer

You will never notice

We do not want and do not have downtime. We prefer to prevent problems. This is why all systems are constantly monitored. We resolve problems online before they have an effect.

Intelligent architecture detects potential hardware problems at an early stage. This is how we guarantee optimum operation at minimum cost.

What's more?

  • Maximum transparency

    The MAXUS AM50 is designed to blend into its environment. But if you want to use the space for advertising, choose the MAXUS AM50 Advertising.

  • It's on indicator

    The logo in the top of the antenna can be illuminated. This designed indicator shows potential shoplifters that the system is on and working.

  • Management information

    Use Analytics to see all information that the system produces. And that is more than you can ever imagine.

  • Multi-color alarm lights

    Choose you light color. Match with your interior. Or illuminate the logo to indicate that it is switched on. In any color you like.

  • Integrated metal detection

    The MAXUS can optionally be equipped with a metal detector. This prevents shoplifters from using a foiled bag to steel your goods.

  • Build from sustainable materials

    We care for our environment. We choose our materials with special care. Every part can be recycled and is indicated for recycling with special international marks.


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