Jack & Jones introduces a clear focus on ‘denim clothes’

The Danish menswear brand Jack & Jones introduces a new store concept with a clear focus on ‘denim clothes’. The Jeans Studio in Ghent opened its doors on July 25 and is the first of the new concept on Belgian soil and the second Jeans Studio worldwide.

New concept

Only the second Jeans Studio worldwide


Detects potential hardware problems at an early stage


Cross Point is a preferred supplier of the Bestseller Group

Celebrating the local denim community

The new store concept not only brings a versatility of jeans to Ghent, it also becomes a kind of second living room where the denim lifestyle comes to life. Jack & Jones calls it a men’s comfort zone where denim dealers assist you in finding your favorite jeans look. And they also tell customers how to take care of it, with a wide range of jeans care products. It’s clear that it is about more than just jeans and accessories. It’s a lifestyle.

Behinds the doors

Bestseller chooses again for the NEXUS antenna from Cross Point. The NEXUS is a combined article surveillance system, visitor counting and advertising system. It offers maximum detection of hard tags and disposable tags in challenging store environments.

Thanks to its superior design, it matches perfectly with every store interior.

It’s all about customer experience

Everything in the store is for sale and the offer consists for a large part of local wannahaves. For example, you can go there for a brand new gin from Ghent. In other words, a one-stop shop, where the focus will be on customer experience. There’s a coffee corner where qualitative coffee will be served and the intention is to regularly organize in-store workshops.

CodeLOCK Chrome Detacher

Our CodeLOCK detacher models are stand-alone detachers, intended for Cross Point patented OSTRA AM and RF tags with shell. To prevent use after opening hours, they are provided with a lock. In addition, they can be used in the counter and on the counter.


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