After Milan and Beijing, it was time to add Amsterdam to their territory with a top-notch flagship store. London, Paris and Seoul are on the wish list for the coming months.
The exclusive Italian fashion brand C.P. Company has big plans.
Men’s clothing brand C.P. Company opened its unique flagship store in Amsterdam in the second quarter of 2020. The first store on Dutch soil. Yet the brand is already well known in the Netherlands. In addition to the current two brand stores, C.P. Company owns several shop-in-shops and a thousand points of sale worldwide.
According to the Italian media, the company is growing at a record pace. Since its acquisition by Tristate Holdings in 2015, the company has recorded an annual growth of 40%. The success formula? Exclusivity. The products are dyed per item.
Perhaps the most famous item in their collection is the “Goggle Jacket”, which features large glasses in the hood of the jacket. Innovative products without the appearance becoming extravagant, that’s what you can expect at C.P. Company.
The most exclusive garments of the brand are sold at 23 Leidsestraat in Amsterdam. Our FORTUS antennas were installed to keep losses to an absolute minimum.
The integrated visitor counters in the antennas generate hands-on reports that are visible from a distance. For example, the Italian management always has a clear view of the performance of the Dutch store and the influence of marketing campaigns. An important factor in the development of international ambitions.